high-demand Peak seasons are those when the demand for the product of the business is at a high. Lean seasons are those when the demand is low. Many businesses are cyclical ones where the demand for the product or service is not constant throughout the year. It varies from season to season.Supply chain of a business should be capable of handling the excess demand during peak seasons.Many businesses suffer from order delays, inventory shortage and long waiting time for customers during peak seasons.


In peak season times supply chain management team should become more alert and proactive. Collaboration and coordination with supply chain partners should be enhanced. Bottlenecks in the supply chain should be identified and immediate steps should be taken for their elimination.Extra space should be created so that the excess inventory during peak seasons – to cater to the high demand – can be stored. More human resources may be required in managing supply chain processes during peak season. Human resource planning should be done beforehand and temporary employees can be hired to manage supply chain processes during peak season. When the peak season is over the temporary staff can be cut down.


It is important to properly train the temporary employees that are being hired for managing the supply chain processes. The effectiveness and efficiency of supply chain management will suffer if the temporary employees are inefficient in their work. The more challenging tasks of supply chain management should be entrusted with the permanent employees. The services of temporary staff should be used for simpler, routine work that requires little expertise.


During peak season supply chain can require 24 hour/ 7 days work. Scheduling of shifts should be done is such a way so that the employees are able to bear the extra workload. It should be take care of that extra workload doesn’t adversely affect the morale of employees. Supply chain efficiency and effectiveness will go down if the morale of employees, involved in supply chain management, is low.


In peak seasons the technological infrastructure and equipment used in supply chain management should be in good condition. Technology plays the most important role in handling customer orders and queries. Electronic Data Interchange can make coordination with supply chain partners very effective.Back-up facilities with regard to transportation should be arranged so that if any disruption occurs it can immediately be rectified. Inefficient and ineffective supply chain management during peak season often creates high customer dissatisfaction. This customer dissatisfaction results in loss of customers. Adequate planning, attention to detail and proper implementation of the plan can help a business tide over peak seasons and create high customer satisfaction.


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2 thoughts on “Peak Season & Supply Chain Management

  1. Quality delivery of the project is due to the continue improvement in the daily basis task like procurement of material, effective service provider, efficient communacation & utilization of human resources.

    • Continuous improvement is a great strategy for any function or industry. However, peak seasons often require long term planning and sometimes minor tweaking does not help. But we agree with your comments totally!

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