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Marketing Research Training

Marketing Research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research. Market research deals specifically with the gathering of information about a market's size and trends. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a more general systematic process that can be applied to a variety of marketing problems.

Managers need information in order to introduce products and services that create value in the mind of the customers. But the perception of value is a subjective one, and what customers’ value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deducted from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions.

The objective of the programme is to simplify various aspects of the marketing research. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. The given marketing research programme provide information on nature and scope of marketing research, types of research designs, processing of data and analysis.

The programme is targeted for the middle level executives like Product / Marketing Managers, Research Executives, Marketing Analyst and so on. Middle managers from other functional area or a nonmarketing background who support the marketing activities would also find the programme relevant.

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Table Of Content

  1. An Introduction to Marketing Research
  2. Defining the Research Design and Controlling Research Errors
  3. Secondary Sources of Information
  4. Conducting Interviews
  5. Modes of Interviewing Personal-Send-Call
  6. Qualitative Research and Observation
  7. Sampling Procedures in Research
  8. Experimentation
  9. Measuring Respondent Information: Attitudes, Satisfaction, Loyalty and Behavior
  10. General Concepts of Measurement and Scaling
  11. Hypothesis Testing and Univariate Analysis
  12. Bivariate Data Analysis
  13. Multivariate Statistical Analysis I
  14. Multivariate Statistical Analysis II
  15. Preparing the Research Report

Payment Option

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.

Payment needs to be in favour of "IACT GLOBAL EDUCATION PVT. LTD."

Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details

Course Duration
3 Month
Course Rating

No. of Professionals who have already been certified on Marketing Research Training till today

1000
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Rishabh Bansal  


It was good experience to select a good organization. It helps to evaluate where does exits. Questions have good standards.

Total 111 Recommendation