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Rural Marketing Training

  • This training program will give you a better understanding of rural marketing.
  • Rural markets now account for a higher share of revenue than urban markets for many consumer goods companies.
  • The demand rural marketing experts have risen significantly.
  • Pick the exam date of your choice within 3 months from your enrollment.
  • Easy learning with flexible payment options.
Contact our Counsellor for more details

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Course Description

Increase in purchasing power of rural masses in recent past has fuelled lot of interest in rural India. Hitherto considered a market only for low end products, today companies are seeing rural market as the new growth avenue. Rural Marketing is an evolving concept, and as a part of any economy has untapped potential; marketers have realized the opportunity recently.

The concept of rural marketing in Indian economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets. The rural market in India brings in bigger revenues in the country, as the rural regions comprise of the maximum consumers in this country.

Rural marketing in Indian economy can be classified under two broad categories. These are:

  1. The market for consumer goods that comprise of both durable and non-durable goods
  2. The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on

The programme is targeted for the middle level executives like Product / Brand Manager, Sales Manager, Marketing Analyst and so on. The programme is also designed to suit the executives from non profit organisations with interest in rural markets. Middle managers from other functional area or a nonmarketing background who support the marketing activities would also find the programme relevant.

The objectives of the programme is to explore the potential of rural markets, critically analyse the rural market opportunities so as to formulate better marketing programmes. It also involves concepts related to processing of data and analysis, segmenting the market, targeting, and positioning and other key strategic issues.

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Table of Content

  • Understanding what is rural market
  • Analyzing rural market potential
  • Environment scanning of rural markets (competitive analysis and consumer behaviour)
  • Problems in Rural Marketing
  • Role of Financial Institutions in Rural Marketing
  • Role of Cooperative Institutions in Rural Marketing
  • Rural Marketing Strategies

Candidates typically complete these programs at a study centre in a short time frame (2-5 days for most programs) but have access to the learning material over the Internet for a longer period to allow them to revisit the program again before taking the online exam.

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Key Deliverables

  • Pay as you learn - Interest-FREE Instalment Plan
  • Support from subject matter experts through call and mail
  • Sample questions for better preparation
  • Certification for candidates scoring more than 40% marks in the exam.
  • Dummy Projects and Industry related project support available.

Course Packages

Distance Course:

  • Study material couriered to your address.
  • Support from subject matter experts on e-mail.
  • Sample questions for preparation.
  • Facility for taking online exam any time after completion of the training.
  • Certification for candidates scoring more than 40% marks in the exam.
  • Limited period discounts available. For more information call now

Course Eligibility

  • Minimum qualification is intermediate.
  • Those undergoing Graduation or have been completed their graduation degree (in the respective field) can also apply.


Rural marketing is marketing of goods and services in rural areas or villages. Rural marketing is mainly of two types. One is marketing of consumer goods and the other is marketing of agricultural inputs like agricultural machinery, seeds, fertilizers etc.

Rural marketing has certain unique characteristics. The purchasing power of rural customers in India is generally lesser than that of urban customers. Therefore rural customers tend to be more value conscious than urban ones. There are also many unique challenges in rural marketing due to infrastructural bottlenecks. The distribution and retail infrastructure in rural markets are not like those in urban markets.

This training program focuses specifically on rural marketing. It covers every aspect of rural marketing. It covers areas such as : Environmental scanning of rural markets; Problems in Rural marketing; Rural marketing strategies etc.

The duration of this training program is 3 months. After completing this program successfully, one gets a certification in Rural Marketing from International Academy. This certification is widely recognized and accepted in the job market.

This training program will give you extensive knowledge and understanding about rural marketing. Indian companies are now increasing their rural penetration. Rural markets now account for higher share of revenues than urban markets for many consumer goods companies. The demand for those having knowledge of rural marketing is therefore likely to go up in the near future.

Those already working in the Rural Marketing sector should do this training program for increasing their understanding and knowledge of the subject. If you come from a rural background and are looking for a good job then you should do this training program. For rural marketing jobs, companies give preference to candidates from rural backgrounds because they understand the rural market better.

If you are a Small or Medium Enterprise (SME) that operates in the rural market or is thinking of entering the rural market then you should get your employees trained in this program. International Academy’s competency lies in conducting training programs for employees of SMEs and other businesses.

International Academy is a leader in training and skills development. International Academy’s mission is to provide high-quality education and training at the least possible costs. The Rural Marketing training program is best in class and is highly useful for those looking for good jobs in this area.

International Academy is promoted and led by alumni of IIT (Delhi), MIT (Boston) and IIM (Calcutta). It is presently India’s largest education company for working professionals. It has provided training & certification to more than 60000 working professionals. It provides training & certification in more than 80 areas. The certification given by it is often in collaboration with top institutes of India.

International Academy’s clientele is not limited to India but extends across the globe. In 2012 International Academy won the Red Herring Top 100 Asia Award for innovation in the field of training & education. International Academy is ISO 9001 certified by TUV-SVD. It is registered with National Skill Development Agency, Government of India. Its commitment and record on quality is also reflected by the fact that it is a member of American Society of Quality (ASQ).

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Enrolment Options

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.
  • Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details


Aravind GS

The course was designed is well paced manner, the support from International Academy team has been great. Thanks

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Kavana Rai

i liked food, I liked quality of training,i liked study materials

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Rupesh Waghray

Course was very good. I submitted my photo 4 times now.. two hard copies at classroom sessions and by email. Still at t...

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Prabin Kumar Nath

This course is very helpful for me to understand quality management and i will like to implement in our company

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Ramesh Walia

“It is a very useful course. The information given in the online course is simple to understand and complete in nature.

Roudra Chakraborty

Pros: 1. Awesome course. 2. Test pattern is very user friendly. Cons: 1. Course Material should be more example oriente...

Vivek Joshi

Study material needs to have detailed information for better preparation.Kindly share the total correct ans of the test...

Gurpreet Rekhi

Excellent support and coordination from International Academy and training as well

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Mamta Singh

PPT of Agile is good. content of course if good. way of presentation by trainer is good.

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Saravanan Sundarraj

Very Good Service... & I am very very HAPPY & 100% SATISFIED..

Course Duration
3 Month
Course Rating

No. of Professionals who have already been certified on till today


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