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Services Marketing Training

  • India is more of a services economy than a manufacturing one.
  • The share of services in India’s Gross Domestic Product (GDP) pie is highest.
  • After doing this training program you will become capable of taking marketing jobs in the services sector.
  • Your chances of getting a good job will improve after completion of this program.
  • Easy learning with flexible payment options.
Contact our Counsellor for more details

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Course Description

This course includes such learning that services are offerings that are essentially intangible in nature and may or may not be associated with physical products. Services can not be stored and hence are perishable.

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Table of Content

  1. Conceptual issues in services marketing
  2. Understanding the services phenomenon
  3. Role of services in economy
  4. Characteristics of services and Marketing Implications
  5. Extended Marketing mix for Services
  6. Differentiation Strategies
  7. Services Quality
  8. Services Strategies
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Key Deliverables

  • Pay as you learn - Interest-FREE Instalment Plan
  • Support from subject matter experts through call and mail
  • Sample questions for better preparation
  • Certification for candidates scoring more than 40% marks in the exam.
  • Dummy Projects and Industry related project support available.

Course Packages

Distance Course:

  • Study material couriered to your address.
  • Support from subject matter experts on e-mail.
  • Sample questions for preparation.
  • Facility for taking online exam any time after completion of the training.
  • Certification for candidates scoring more than 40% marks in the exam.
  • Limited period discounts available. For more information call now

Course Eligibility

FAQs

Services marketing is marketing of services. Services are intangible in nature while products are tangible. Usually most services have a product component and most products have a services component. Restaurants are an example of a service whose product component is the food that is served. Some services have no product component like educational institutes. Software services are currently the class of services that is in great demand.

There are some unique features about service marketing which make it different from product marketing. Therefore certain amount of training in services marketing is required.

This training program gives knowledge about every aspect of service marketing to trainees. It covers all the seven elements of service marketing. After doing this training program one will be able to devise better service marketing strategies and will be able to implement these strategies more effectively.

The duration of this training program is 3 months. After completing this training program one gets a certification in Service Marketing from International Academy. This certification carries a lot of weight in the job market.

India is more of a services economy than a manufacturing one. The share of services in India’s Gross Domestic Product (GDP) pie is highest, followed by manufacturing and agriculture. After doing this training program you will become capable for doing marketing jobs in the services sector. Your chances of getting a good job will improve after this training.

Those working in services industries like hotel, restaurants, retail, software, IT etc should do this training program. If you want to have a career in the services sector then you should do this training program. If you are looking for a better job then you should do this training program.

If you are a small or medium (SME) enterprise or business in the services sector then you should get your employees trained in this program. International Academy’s core competency lies in conducting this training program for employees of SMEs and other businesses.

International Academy is a leader in training & skills development. International Academy’s mission is to provide high-quality education and training at the least possible costs. The services marketing training program has been designed in order to meet the training needs of those who intend to have a career in the services sector.

International Academy is promoted and led by alumni of IIT (Delhi), MIT (Boston) and IIM (Calcutta). It is presently India’s largest education company for working professionals. It has provided training & certification to more than 60000 working professionals. It provides training & certification in more than 80 areas. The certification given by it is often in collaboration with top institutes of India.

International Academy’s clientele is not limited to India but extends across the globe. In 2012 International Academy won the Red Herring Top 100 Asia Award for innovation in the field of training & education. International Academy is ISO 9001 certified by TUV-SVD. It is registered with National Skill Development Agency, Government of India. Its commitment and record on quality is also reflected by the fact that it is a member of American Society of Quality (ASQ).

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Enrolment Options

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.
  • Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details

READ WHAT OUR CUSTOMERS SAY...

Gurpreet Rekhi

Excellent support and coordination from International Academy and training as well

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Nishi Kant Bhardwaj

very convenient, comprehensive and prompt.

Rupesh Waghray

Course was very good. I submitted my photo 4 times now.. two hard copies at classroom sessions and by email. Still at t...

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Kavana Rai

i liked food, I liked quality of training,i liked study materials

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Aravind GS

The course was designed is well paced manner, the support from International Academy team has been great. Thanks

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PPT of Agile is good. content of course if good. way of presentation by trainer is good.

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Very Good Service... & I am very very HAPPY & 100% SATISFIED..

Vivek Joshi

Study material needs to have detailed information for better preparation.Kindly share the total correct ans of the test...

Avinash singh

Course delivery was good teacher was also very cooperative.

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Ramesh Walia

“It is a very useful course. The information given in the online course is simple to understand and complete in nature.

Course Duration
3 Month
Course Rating

No. of Professionals who have already been certified on till today

785

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