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Internet Marketing & Search Engine Optimization (SEO)

  • The program will develop search engine optimization skills in you.
  • The interactive voice-based format makes it easy to understand the concepts.
  • Doubts will be cleared within 24 hours in written by the domain experts.
  • The major aspects of internet marketing and search engine optimization have been covered comprehensively.
  • Flexible payment options are available.
Contact our Counsellor for more details

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Course Description

International Academy is the only institution in India providing certification in SEO & Internet Marketing, with affiliation to IGNOU, world's largest university.

Internet marketing, is sometimes referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the internet. The Internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is considered as a broader concept as it not only confined to the internet, e-mail, and wireless media, but it incorporates management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

Search Engine Optimization is described as the process of making a site 'search engine-friendly' is probably the most important aspect of website design. It is the process of improving the volume or quality of traffic to a web site or a web from search engines via 'natural' or un-paid (organic or algorithmic) search results as opposed to other forms of search engine marketing.

This program has been designed to be accessible for the beginners. Some of the major aspects of internet marketing and search engine optimization have been covered comprehensively.

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Table of Content

  1. Introduction, understanding Internet Marketing
  2. Internet Marketing and SEO: Organic Connect and Inter-relationship
  3. Google Ad words and Emailers: Google advertising, Benefits of ad words, Pay per click (PPC) Advertising, tips for effective e-mail marketing
  4. Search Engine Optimization: Basics and process
  5. Search Engine Optimization: Detailed
  6. On page optimization: Features, heading tag and image alt tag, inbound and outbound links, site architecture and design, factors in site accessibility, site usability factors, site navigation
  7. Off page optimization: inbound links, linking strategies, directory submission, article submission, search engine submission, forum posting, social media optimization

  8. Web Analytics: Google analytics, customer journey tracking, Google web master tools, other useful tools, interpreting your own web statistics, Redirects-moving to a new domain
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Key Deliverables

  • Online access to voice based learning content (e-learning).
  • Pay as you learn - Interest FREE Instalment Plan
  • Support from subject matter experts through call and mail
  • Sample questions for better preparation
  • Certification for candidates scoring more than 40% marks in the exam
  • Dummy Projects and Industry related project support available.

Course Packages

E-Learning Course:

  • 3 sessions of tele - support for 30 minutes during the online training
  • Online access to voice based learning content.
  • Study material couriered to your address.
  • Support from subject matter experts on e-mail.
  • Sample questions for preparation.
  • Facility for taking online exam any time after completion of the training.
  • Certification for candidates scoring more than 40% marks in the exam.
  • Limited period discounts available. For more information call now

Course Demo

Course Eligibility

  • Minimum qualification is intermediate.
  • Those undergoing Graduation or have been completed their graduation degree (in the respective field) can also apply.


Internet marketing is marketing of products and services through the internet. Marketing is done through websites and social media sites, like Facebook, in internet marketing. The internet today is the biggest interconnected community of consumers. Therefore internet marketing has become as important for marketers as traditional offline marketing.

SEO is a component of internet marketing. It is about optimization of the marketing content so that a website is shown more as results when a user searches for a product or service on a search engine like Google. When a website is shown prominently as a result during searches on search engines the traffic to the website is likely to increase.

International Academy for Certification and Training’s training program in Internet Marketing & SEO is the only training program in India in this area which gives certification from Indira Gandhi National Open University (IGNOU). IGNOU is a central university which also happens to be the largest university in the world, in terms of number of students.

This training program will make one adept in Internet Marketing & SEO. The duration of this training program is 3 months. It has modules like Understanding Internet Marketing; Google Ad Words and E-mailers; Search Engine Optimization (SEO) etc.

This training program will increase your understanding of internet marketing & SEO. Companies and businesses will give you preference because of this knowledge. Your career growth prospects will increase.

More and more companies are increasing their budget for internet marketing. They will need more employees for implementing their internet marketing & SEO strategy.

If you are a professional working in the area of marketing or sales then you should do this training program. If you are a fresher, you will acquire a valuable skill by undergoing this training program. If you are a company with an online marketing strategy then you should get your employees working in marketing & sales do this training. International Academy for Certification and Training has special expertise in conducting corporate level training program for employees.

International Academy for Certification and Training’s training program is the only one that gives certification to trainees from IGNOU. The content of the training program is practically relevant and up-to-date. The cost of doing this training is highly affordable for trainees.

International Academy for Certification and Training is promoted and led by alumni of IIT (Delhi), MIT (Boston) and IIM (Calcutta). It is presently India’s largest education company for working professionals. It has provided training & certification to more than 60000 working professionals. It provides training & certification in more than 80 areas. The certification given by it is often in collaboration with top institutes of India.

International Academy for Certification and Training’s clientele is not limited to India but extends across the globe. In 2012 International Academy for Certification and Training won the Red Herring Top 100 Asia Award for innovation in the field of training & education. International Academy for Certification and Training is ISO 9001 certified by TUV-SVD. It is registered with National Skill Development Agency, Government of India. Its commitment and record on quality is also reflected by the fact that it is a member of American Society of Quality (ASQ).

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Enrolment Options

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.
  • Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details


Gurpreet Rekhi

Excellent support and coordination from International Academy and training as well

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Rupesh Waghray

Course was very good. I submitted my photo 4 times now.. two hard copies at classroom sessions and by email. Still at t...

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Roudra Chakraborty

Pros: 1. Awesome course. 2. Test pattern is very user friendly. Cons: 1. Course Material should be more example oriente...

Mamta Singh

PPT of Agile is good. content of course if good. way of presentation by trainer is good.

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Avinash singh

Course delivery was good teacher was also very cooperative.

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Kavana Rai

i liked food, I liked quality of training,i liked study materials

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Aryan Panwar

It was good experience

Ramesh Walia

“It is a very useful course. The information given in the online course is simple to understand and complete in nature.

Prabin Kumar Nath

This course is very helpful for me to understand quality management and i will like to implement in our company

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Vivek Joshi

Study material needs to have detailed information for better preparation.Kindly share the total correct ans of the test...

Course Duration
3 Month
Course Rating

No. of Professionals who have already been certified on till today


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