Marketing Research Training

Marketing Research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research. Market research deals specifically with the gathering of information about a market's size and trends. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a more general systematic process that can be applied to a variety of marketing problems.

Managers need information in order to introduce products and services that create value in the mind of the customers. But the perception of value is a subjective one, and what customers’ value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deducted from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions.

The objective of the programme is to simplify various aspects of the marketing research. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. The given marketing research programme provide information on nature and scope of marketing research, types of research designs, processing of data and analysis.

The programme is targeted for the middle level executives like Product / Marketing Managers, Research Executives, Marketing Analyst and so on. Middle managers from other functional area or a nonmarketing background who support the marketing activities would also find the programme relevant.

1. An Introduction to Marketing Research
2. Defining the Research Design and Controlling Research Errors
3. Secondary Sources of Information
4. Conducting Interviews
5. Modes of Interviewing Personal-Send-Call
6. Qualitative Research and Observation
7. Sampling Procedures in Research
8. Experimentation
9. Measuring Respondent Information: Attitudes, Satisfaction, Loyalty and Behavior
10. General Concepts of Measurement and Scaling
11. Hypothesis Testing and Univariate Analysis
12. Bivariate Data Analysis
13. Multivariate Statistical Analysis I
14. Multivariate Statistical Analysis II
15. Preparing the Research Report

• Pay as you learn - Interest-FREE Instalment Plan
• Support from subject matter experts through call and mail
• Sample questions for better preparation
• Certification for candidates scoring more than 40% marks in the exam.
• Dummy Projects and Industry related project support available.

Distance Course:

• Study material couriered to your address.
• Support from subject matter experts on e-mail.
• Sample questions for preparation.
• Facility for taking online exam any time after completion of the training.
• Certification for candidates scoring more than 40% marks in the exam.
• Limited period discounts available. For more information call now

• Minimum qualification is intermediate.
• Those undergoing Graduation or have been completed their graduation degree (in the respective field) can also apply.