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Management of Public Relations & Communication

  • This training program is a highly job-oriented one.
  • Every major business has a PR & Corporate Communications division.
  • After completion of this program, you will be able to perform higher PR skills.
  • The course content is easy to understand and of high quality.
  • Easy learning with flexible payment options.
Contact our Counsellor for more details

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Course Description

This course includes a practical introduction to the basic principles of public relations and effective communications. It caters to the professional needs of practising public relation persons, the academic requirements of students of public relations and communication courses.

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Table of Content

  1. Principles of public relations
  2. Public relation’s scope and dimensions
  3. Public relation (PR) and other forms of public communication
  4. Organization of PR department: staff and budgeting
  5. Organization, management and PR
  6. Employee relations and Employee communication
  7. Group Communications
  8. Producing a House Journal
  9. Financial Public relations
  10. Spoken word communications
  11. Managing corporate crises
  12. Press and Public Relations
  13. Corporate Public Relations-I
  14. Corporate Public Relations-II
  15. Corporate Public Relations-III
  16. Public relations writing

An understanding of this subject and the ability to communicate effectively and successfully are as important to the person entering the profession.

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Key Deliverables

  • Pay as you learn - Interest-FREE Instalment Plan
  • Support from subject matter experts through call and mail
  • Sample questions for better preparation
  • Certification for candidates scoring more than 40% marks in the exam.
  • Dummy Projects and Industry related project support available.

Course Packages

Distance Course:

  • Study material couriered to your address.
  • Support from subject matter experts on e-mail.
  • Sample questions for preparation.
  • Facility for taking online exam any time after completion of the training.
  • Certification for candidates scoring more than 40% marks in the exam.
  • Limited period discounts available. For more information call now

Course Eligibility

  • Minimum qualification is intermediate.
  • Those undergoing Graduation or have been completed their graduation degree (in the respective field) can also apply.


In the contemporary economic scenario Public Relations (PR) is a very important activity for every major company. PR means managing the relationship of an organization with all its stakeholders and the general public in order to create and sustain a positive image about the organization. PR usually involves ensuring that positive activities of the organization get full coverage in the media.

Corporate Communications is one aspect of PR. It is about managing the relationship of the organization with its various stakeholders by keeping them informed about the various activities and developments in the organization. The key stakeholders of any business organization are: shareholders & creditors, customers, suppliers, employees, government and the general public or community.

This training program gives one knowledge and understanding about every aspect of PR and Corporate Communications. It covers areas such as Principles of PR; Financial Public Relations; Corporate Communications etc.

The duration of the training program is 3 months. After completing this training program one gets a certification in PR & Corporate Communications from International Academy. This certification is widely recognized and accepted by industry.

This training program is a highly job-oriented one. Every major business or company has a PR & Corporate Communications division. After doing this training program you will become capable to do these jobs.

The PR industry in India is growing fast as more and more companies are taking the services of PR firms for creating a positive image for themselves among the general public and other stakeholders. You will become capable for working in these PR firms after doing this training program.

If you are already working in PR or Corporate Communications then you can do this training program to increase your knowledge and understanding. If you are a fresher or are looking for a better job then you should do this training program.

If you aspire to start your own PR firm someday then you should do this training program. If you think you have good oral and written communication skills and are looking for a creative and lucrative career line to express your skills and talent then you should do this training program.

International Academy is a leader in training & skills development. International Academy’s mission is to provide high-quality education and training at the least possible costs. The PR & Corporate Communications training program of International Academy is also high on quality and convenience and low on costs for a trainee.

International Academy is promoted and led by alumni of IIT (Delhi), MIT (Boston) and IIM (Calcutta). It is presently India’s largest education company for working professionals. It has provided training & certification to more than 60000 working professionals. It provides training & certification in more than 80 areas. The certification given by it is often in collaboration with top institutes of India.

International Academy’s clientele is not limited to India but extends across the globe. In 2012 International Academy won the Red Herring Top 100 Asia Award for innovation in the field of training & education. International Academy is ISO 9001 certified by TUV-SVD. It is registered with National Skill Development Agency, Government of India. Its commitment and record on quality is also reflected by the fact that it is a member of American Society of Quality (ASQ).

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Enrolment Options

You can enroll for our courses by paying through the following options:

  • You can pay online using - credit card / debit card / net banking
  • You can deposit cash in HDFC or ICICI branch. Please remember to email us a copy of the deposit slip.
  • You can drop a cheque in either HDFC or ICICI (ATM / bank branch).
  • You can courier the cheque to our office and we will take care of the rest.
  • Payment can be made for the appropriate amount depending on which option you decide to take.

* Pricing of some of the programs may vary. Please contact us for more details


Aravind GS

The course was designed is well paced manner, the support from International Academy team has been great. Thanks

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Kavana Rai

i liked food, I liked quality of training,i liked study materials

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Prabin Kumar Nath

This course is very helpful for me to understand quality management and i will like to implement in our company

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Avinash singh

Course delivery was good teacher was also very cooperative.

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Rupesh Waghray

Course was very good. I submitted my photo 4 times now.. two hard copies at classroom sessions and by email. Still at t...

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Nishi Kant Bhardwaj

very convenient, comprehensive and prompt.

Ramesh Walia

“It is a very useful course. The information given in the online course is simple to understand and complete in nature.

Roudra Chakraborty

Pros: 1. Awesome course. 2. Test pattern is very user friendly. Cons: 1. Course Material should be more example oriente...

Aryan Panwar

It was good experience

Mamta Singh

PPT of Agile is good. content of course if good. way of presentation by trainer is good.

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Course Duration
3 Month
Course Rating

No. of Professionals who have already been certified on till today


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