Rural Marketing Training- Rural Marketing Training Course Certification
What is Rural Marketing?
Increase in purchasing power of rural masses in recent past has fuelled lot of interest in rural India. Hitherto considered a market only for low end products, today companies are seeing rural market as the new growth avenue. Rural Marketing is an evolving concept, and as a part of any economy has untapped potential; marketers have realized the opportunity recently.
 The concept of rural marketing in Indian economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets. The rural market in India brings in bigger revenues in the country, as the rural regions comprise of the maximum consumers in this country.
Rural marketing in Indian economy can be classified under two broad categories. These are:
- The market for consumer goods that comprise of both durable and non-durable goods
- The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on
The programme is targeted for the middle level executives like Product / Brand Manager, Sales Manager, Marketing Analyst and so on. The programme is also designed to suit the executives from non profit organisations with interest in rural markets. Middle managers from other functional area or a nonmarketing background who support the marketing activities would also find the programme relevant.
The objectives of the programme is to explore the potential of rural markets, critically analyse the rural market opportunities so as to formulate better marketing programmes. It also involves concepts related to processing of data and analysis, segmenting the market, targeting, and positioning and other key strategic issues.
The programme covers some of the key aspects of marketing research both conceptual and application. The information revolves around some of the key issues like;
- Understanding what is ‘rural’ ‘market’
- Analyzing rural market potential
- Environment scanning of rural markets (competitive analysis and consumer behaviour)
- Problems in Rural Marketing
- Role of Financial Institutions in Rural Marketing
- Role of Cooperative Institutions in Rural Marketing
- Rural Marketing Strategies
Candidates typically complete these programs at a study
centre in a short time frame (2-5 days for most programs)
but have access to the learning material over the Internet
for a longer period to allow them to revisit the program
again before taking the online exam.
Once the candidates have completed their training, they
can take the exam required for certification.
You can enroll for our programs by paying through three
options:
- We can send a person to collect the cheque from your
home or office. Just send us your address.
- You can put a cheque in one of the HDFC bank branches
or ATM centres.
- You can always courier the cheque to us. Please call
us or write to us for our postal address.
Payment can be made by cheque / DD in favour of "IACT GLOBAL".
Cheque can be made for the appropriate amount depending
on which option you decide to take. These are average prices.
Pricing of some of the programs may vary. Please contact
us for more details.
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